|
This is it!
You've come to the right place.
This is the page where you will find out what we're all about,
what we are doing, and how it may be beneficial to you.
That's right. When it comes down to it, this
is ALL ABOUT YOU.
What do I mean by that? Well, in order to really answer that
question, it's necessary to fill you in on a little history.
I've been writing and drawing comicbooks as
far back as I can remember. I sent my first submissions for work
to Marvel and DC when I was in my mid teens.
It was evident to me early on that I wanted
to create my own characters, and though I also enjoy working
on some of the major characters at DC and Marvel, I enjoy creating
my own characters far more.
Unfortunately, if you want to create your own characters and
do your own thing, the big publishers may not be the best place
for you. Whatever you create, while working for them, becomes
theirs. They own the trademark and control the revenue stream
of whatever money is generated by not only the work that you
do on what you've created, but everyone else who works on your
creation after you.
You also lose the creative control of what
you create, the worst part. And while Marvel and DC have given
in, under much pressure, to giving credit to the people who create
their characters, the money they pay you to use what you've created
is still less than impressive.
So it was really no surprise that my first submissions to the
big publishers were rejected. Besides, unless you are Frank Frazetta,
there aren't a lot of artists in their mid teens talented enough
to work in the comic book industry.
I was also rejected by Vantage Press around that time. Vantage
Press is one of the few publishers in the country that charges
you the production costs to publish your book. So, while they
weren't familiar with comicbook production and distribution,
it was still a real slap in the face to be turned down by a publisher
that requires you to pay for the production of your own material.
I decided then and there that I would publish
my own comicbooks.
Five or Six years later I published my first
comicbook under the banner of Excel Graphics. It was an anthology,
featuring stories by several different artists and writers.
I learned from this experience that it wasn't
all about me. I enjoyed helping other people see their dreams
realized and brought to life just as much as my own. In some
cases, even more than my own.
I didn't make any money on the venture, so
it was several years before I had the money saved up, and credit
card limits high enough to publish a whole line of comics. I
was able to put out six different titles before the money ran
out and I found myself swimming in a pool of debt I didn't know
how to get out of.
I took a little time off from comics after
that, as I felt it was taking far more away from me than it was
giving back, at the time.
Once you've caught the comic bug though, it's
rare you'll ever find a cure for it.
I've met dozens of like minded people who
have published their own comics, and lines of comics, who have
had nearly the same experience as I had. I've even warned people,
before they go into debt themselves, and had them ignore my warning.
I can understand. I don't think anyone could have talked me out
of it either... Before.
Having lived with the experience though, the idea of doing it
over and over again seems foolish. My favorite definition of
insanity: Doing the same thing over and over and expecting a
different result.
In the late 80's and early 90's, anyone who
published a reasonably professional looking comicbook could make
some money. Back then it wasn't uncommon for a popular Marvel
or DC title to sell around half a million copies a month. In
fact, most titles selling under 75,000 copies a month were canceled.
In today's market, anything selling even close
to 75,000 copies a month is considered a hot title. Most popular
titles are lucky to sell between 30,000 to 40,000 copies a month.
That's the two biggest publishers, Marvel and DC Comics.
For independent and small publishers, it's
not uncommon to sell less than 500 copies. Most of the time,
the profits from a print run that small wont even cover the cost
of printing. Especially if you put money into advertising or
production equipment. Most small publishers have to do all the
prepress and layout work themselves, which means they have to
purchase the equipment to do so.
In the early 90's even unknown publishers
would frequently sell between 2,000 to 5,000 copies of each title
they published, so as long as you were careful with your expenditures,
you could usually come out a little ahead. In today's market,
that simply is no longer the case.
So I could have kept running up the credit
card bills, but to me, that would be insane.
I briefly tried CD Rom Comics, but those have
never really taken off. And several publishers much larger than
I have tried it. I believe I was on the right track with CD Rom
Comics, but just didn't take the concept far enough.
We live in a media world right now. Everything
you could possibly want is accessible, and right at your finger
tips on your home computer.
Most of us multi task between a MySpace account,
while toggling MP3s on our iPod, checking our e-mail, and Tivoing
the ball game or TV show we were to busy to watch when it aired.
The problem with comics, is that they haven't
kept up with the times. In a world of e-mail, pod casts, and
downloadable books in PDF form right off your home computer,
comicbooks are still in basically the same form they've been
in for decades.
I don't believe the demand for comicbooks would be any less than
it's ever been, if the comic form would change to keep up with
the times.
For example, music has always been popular.
And since it's been possible to reproduce and sell music, it
has gone through several forms. Starting with several types of
vinyl records of various sizes and recording speeds, as well
as reels of tape. We went from 8 track, to cassette tapes, to
CDs. And now, MP3s are the newest popular format to record your
music library on.
It all comes down to ease of use, convenience,
and price.
You no longer have to waste the money to buy
a whole album just to own 1 or 2 songs you like, just download
them in a few seconds, for less than a dollar a piece, move hundreds
of your favorite songs from your computer to your iPod, and off
you go.
Comics need to change with the times as well.
The cover price for a comicbook these days is far too high. The
market is flooded with garbage that no one wants to buy, and
the books people get to choose from are chosen for them by a
handful of corporations more intent on making a profit than fulfilling
a need. Much of what people would like to read could never make
it into their hands... until now.
|